How Ugg Boots Work
around the turn of the century, an entire mom and pop industry in Australia continued to churn out small batches of rustic ugg boots. And that didn’t sit well with Deckers Outdoor Corp. executives, who were making diligent efforts to shift the UGG Australia image to one of luxury and refinement. No longer did the company cater indiscriminately to discount retailers and drug stores. Instead, its marketing efforts targeted high end boutiques and celebrities, all in hope of creating consumer demand [source: Conley].
As part of its brand recognition and expansion strategy, Deckers Outdoor Corp. ugg began purchasing ugg related trademarks throughout the world and sending out cease and desist letters ugg sutsko to Australian based manufacturers of ugg boots, some of which had been in business for decades. It was a move that led to contentious legal battles over trademarks and intellectual property in Australia, which eventually resulted in a favorable ruling for the country’s ugg cottage industry: Ugg was deemed a generic term and not a brand name in Australia and New ugg sko Zealand, and multiple manufacturers have the right call their products uggs, too [source: Australian Sheepskin Association Inc]. customs each year. Unfortunately, this means some consumers receive, instead of the boots they purchased, a letter ugg fluff clog from customs officials and Deckers Outdoor Corp. stating that the patent infringing item they’d ordered had been seized and was slated for destruction. And, because the fakes hadn’t been purchased from UGG Australia, they wouldn’t be receiving a refund, either [sources: Conley; Kemp].